Perceived Utility in Online Auctions: A Joint-Effect of Vendor, Product and Pricing.

Kuanchin Chen Jengchung Victor Chen

Published in: Int. J. E Adopt. (2014)

Keyphrases

online auctions
bid prices
online marketplaces
dynamic pricing
electronic commerce
life cycle
product design
pricing strategies
internet shopping
product quality
revenue management
single product
market conditions
positive effects
profit maximizing
negative impact
utility function