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Informational Determinants of Customer Acquisition and eTailer Revenue.
Amitava Dutta
Nirup M. Menon
Published in:
AMCIS/SIGeBIZ (2010)
Keyphrases
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customer base
network revenue management
customer satisfaction
service quality
customer behavior
electronic commerce
customer service
neural network
acquisition process
purchase behavior
data acquisition
customer relationship management
dynamic pricing