Login / Signup

Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study.

Mahboubeh KhajvandKiyana ZolfagharSarah AshooriSomayeh Alizadeh
Published in: WCIT (2011)
Keyphrases
  • purchase behavior
  • case study
  • statistical analysis
  • data analysis
  • real world
  • clustering algorithm
  • image analysis
  • quantitative analysis