Understanding buyers' loyalty to a C2C platform: the roles of social capital, satisfaction and perceived effectiveness of e-commerce institutional mechanisms.
Qian HuangXiayu ChenCarol Xiaojuan OuRobert M. DavisonZhongsheng HuaPublished in: Inf. Syst. J. (2017)
Keyphrases
- social capital
- critical mass
- user satisfaction
- electronic commerce
- customer satisfaction
- service quality
- customer loyalty
- user perceptions
- anecdotal evidence
- information flow
- human capital
- perceived risk
- higher education
- low cost
- data mining
- electronic markets
- electronic marketplaces
- online shopping
- purchase decision
- website design
- information and communication technologies
- supply chain
- information technology
- information systems