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Examining Consumers' Perceptions of and Attitudes toward Digital Fashion in General and Purchase Intention of Luxury Brands' Digital Fashion Specifically.

Yanbo ZhangChuanlan LiuYanru Lyu
Published in: J. Theor. Appl. Electron. Commer. Res. (2023)
Keyphrases
  • attitudes toward
  • online shopping
  • statistically significant
  • purchase intention
  • factors that affect
  • computer assisted language learning