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Experimentation and Budgeting in Advertising: An Adaptive Control Approach.

Dov PekelmanEdison Tse
Published in: Oper. Res. (1980)
Keyphrases
  • optimal control
  • control system
  • database
  • real time
  • genetic algorithm
  • control method
  • control theory
  • databases
  • machine learning
  • search algorithm
  • process control