How Perceived Factors of Review Contents Influence Consumers' Purchase Decision.

Kang Miao Qinghong Yang Xing Wei Xiaoping Du Jianwei Zhang

Published in: CSE/EUC (1) (2017)

Keyphrases

purchase decision
factors influencing
factors that influence
main factors
prior studies
factors affecting
influence factors
influencing factors
factors that affect
personality traits
technology adoption
information systems
social influence
perceived usefulness