Proximity marketing solution tailored to user needs.

Michela Papandrea Silvia Giordano Salvatore Vanini Piergiorgio Cremonese

Published in: WOWMOM (2010)

Keyphrases

data mining
user interaction
end users
data sets
linear equations
user interface
long term
collaborative filtering
website
closed form
solution quality
user satisfaction
recommender systems
case study
user queries
user defined
user model
user centric
real time