Strategic positioning of the Web in a multi-channel market approach.

Luuk P. A. Simons Charles Steinfield Harry Bouwman

Published in: Internet Res. (2002)

Keyphrases

multi channel
anti aliasing
website
web applications
single channel
decision making
web pages
competitive environment
knowledge management
short and long term
multiscale
channel assignment
database systems
human brain
wireless mesh networks
customer retention