Selection of a Green Marketing Strategy Using MCDM Under Fuzzy Environment.
Akansha JainJyoti Dhingra DarbariArshia KaulP. C. JhaPublished in: SocProS (2) (2018)
Keyphrases
- marketing strategies
- multiple criteria decision making
- multi criteria decision making
- direct marketing
- database marketing
- fuzzy sets
- real time
- multi criteria
- customer relationship management
- fuzzy logic
- fuzzy clustering
- fuzzy numbers
- group decision making
- competitive advantage
- support systems
- fuzzy set theory
- membership functions
- quality of service
- text mining
- website
- data mining