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AdsGNN: Behavior-Graph Augmented Relevance Modeling in Sponsored Search.

Chaozhuo LiBochen PangYuming LiuHao SunZheng LiuXing XieTianqi YangYanling CuiLiangjie ZhangQi Zhang
Published in: SIGIR (2021)
Keyphrases
  • sponsored search
  • search engine
  • online advertising
  • click prediction
  • click behavior
  • random walk
  • user experience
  • human behavior
  • website
  • recommender systems
  • display advertising
  • click through rate