A Hyper-Personalized Product Recommendation System Focused on Customer Segmentation: An Application in the Fashion Retail Industry.
Emre YildizCeyda Güngör SenEyüp Ensar IsikPublished in: J. Theor. Appl. Electron. Commer. Res. (2022)
Keyphrases
- customer segmentation
- customer behavior
- product recommendation
- context aware
- data mining methods
- personalized recommendation
- data mining
- e learning
- clustering analysis
- collaborative filtering
- customer data
- case study
- life cycle
- association rule mining
- log files
- recommendation systems
- transactional data
- supply chain
- data analysis
- fuzzy clustering
- behavior patterns