Social media marketing: literature review and future research directions.
Mayank YadavZillur RahmanPublished in: Int. J. Bus. Inf. Syst. (2017)
Keyphrases
- literature review
- social media
- case study
- fuzzy theory
- social networks
- online social networks
- social networking
- information systems development
- user generated content
- social media data
- public libraries
- design science
- current issues
- online consumer
- e government
- distance learning
- knowledge discovery
- data sets
- social media sites
- recent trends