Exploring the Effects of Internet Memes in Social Media Marketing through A/B Testing.
Xue YangTakaki HayashiPublished in: CBI (2) (2021)
Keyphrases
- social media
- online marketing
- online consumer
- public opinion
- social networking
- social media platforms
- social networking sites
- social networks
- user generated content
- online sources
- social media data
- internet advertising
- world wide
- marketing strategies
- big data
- online social networks
- information services
- internet users
- website
- financial services
- tourism industry
- information systems