Factors affecting e-book reader awareness, interest, and intention to use.
Jaemin JungSylvia Chan-OlmstedBellnine ParkYoungju KimPublished in: New Media Soc. (2012)
Keyphrases
- factors affecting
- book presents
- factors influencing
- book covers
- business applications
- key factors
- perceived usefulness
- topics covered include
- cutting edge
- book addresses
- database applications
- researchers and practitioners
- object oriented programming
- computer self efficacy
- emerging technologies
- website
- graduate students
- object oriented