Content-related factors influence perceived value of location-based mobile advertising.
Trisha T. C. LinJohn Robert BautistaPublished in: J. Comput. Inf. Syst. (2020)
Keyphrases
- mobile advertising
- demographic variables
- main factors
- factors influencing
- internet advertising
- factors that influence
- factors affecting
- information systems
- individual level
- technology adoption
- perceived usefulness
- multimedia
- metadata
- data mining
- structural equation modeling
- factors that affect
- online advertising
- prior studies
- influencing factors
- mobile devices
- significant predictors
- internet shopping