Applying Rough Set Theory to Evaluate Network Marketing Performance of China's Agricultural Products.
Hua JiangJunhu RuanPublished in: J. Comput. (2010)
Keyphrases
- rough set theory
- rough sets
- attribute reduction
- decision rules
- approximate reasoning
- decision table
- rough fuzzy
- knowledge reduction
- tool for data mining
- viral marketing
- rule generation
- granular computing
- data analysis
- data mining
- fuzzy set theory
- information entropy
- equivalence relation
- rule induction
- rule extraction
- knowledge discovery
- attribute reduction algorithm
- discernibility matrix
- pattern recognition
- concept lattice
- variable precision rough set model
- attribute set
- rough set model
- information retrieval
- artificial intelligence
- marketing campaigns
- data reduction
- fuzzy logic
- real world