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Why Zlatan Ibrahimović is Bigger Than Manchester United: Investigating Digital Traces in Co-branding Processes on Social Media Platforms.
Vasili Mankevich
Jonny Holmström
Ian P. McCarthy
Published in:
HICSS (2019)
Keyphrases
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social media platforms
social media
machine learning
process model
digital straight line
computer vision
business organizations
data structure
neural network
digital objects
digital video
digital images
execution traces
circuit design
source code
database systems
website
multimedia
data mining