Contemporary Micro-IT Capabilities and Organizational Performance: The Role of Online Customer Engagement.
Jessica BraojosJose Benitez-AmadoFrancisco Javier Lloréns MontesPublished in: AMCIS (2017)
Keyphrases
- customer knowledge
- information technology
- information systems
- electronic commerce
- online learning
- knowledge sharing
- learning environment
- decision making
- knowledge management
- competitive advantage
- customer service
- consumer behavior
- case study
- real time
- computer mediated communication
- systems development
- customer behavior
- social structures
- search engine