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Defining customer experiential knowledge and its dimensions: a conceptualization starting from a netnographic study of specialty coffee blogs.

Beatrice IettoFederica PascucciGian Luca Gregori
Published in: J. Knowl. Manag. (2021)
Keyphrases
  • empirical studies
  • experimental study
  • neural network
  • social media
  • starting point
  • real time
  • data mining
  • machine learning
  • social networks
  • expert systems
  • electronic commerce