Mining Consumer Opinions on the Web - Organizational Learning from Online Consumer-to-Consumer Interactions.
Irene PollachPublished in: WEBIST (3) (2007)
Keyphrases
- online consumer
- organizational learning
- consumer reviews
- social media
- consumer behavior
- online shopping
- online stores
- web mining
- information sources
- user generated content
- product reviews
- website
- micro level
- knowledge discovery
- case study
- electronic commerce
- health care
- web pages
- web content
- data mining techniques
- knowledge management
- information sharing
- knowledge sharing
- web search