Truthful Auctions for Automated Bidding in Online Advertising.
Yidan XingZhilin ZhangZhenzhe ZhengChuan YuJian XuFan WuGuihai ChenPublished in: IJCAI (2023)
Keyphrases
- online advertising
- combinatorial auctions
- auction mechanisms
- mechanism design
- bidding strategies
- winner determination
- user behavior
- multi unit
- online auctions
- resource allocation
- marginal utility
- sponsored search
- behavioral targeting
- auction protocol
- electronic marketplaces
- sponsored search auctions
- display advertising
- special case
- approximation algorithms
- multi attribute
- contextual advertising
- long tail
- budget constraints
- advertising campaigns
- trading agents
- user experience
- test bed
- incomplete information
- incentive compatibility
- internet advertising
- game theory
- multi agent systems
- mathematical programming