Business alignment in the CRM domain: predicting CRM performance.
Ronald BatenburgJohan VersendaalPublished in: ECIS (2004)
Keyphrases
- customer relationship management
- relationship management
- competitive advantage
- data mining applications
- marketing strategies
- data mining
- domain specific
- domain independent
- information systems
- business processes
- domain experts
- customer retention
- data mining technology
- transfer learning
- business models
- business intelligence
- domain knowledge
- decision making
- real world
- neural network
- databases