Using Social Listening to Evaluate Opinion Research for Social Network Brand Community.
Tse-Chuan HsuDong-Meau ChangHsin-Jan LeeChun-Yu HsuPublished in: TSA (2015)
Keyphrases
- social networks
- social roles
- online communities
- social communities
- social web
- virtual communities
- overlapping community detection
- social structure
- social groups
- social network analysis
- social networking
- social interaction
- community structure
- viral marketing
- social media
- social relationships
- social ties
- online social
- social network sites
- community detection
- online social networks
- social influence
- learning community
- community discovery
- social behavior
- real world networks
- community members
- social relations
- network evolution
- social graphs
- information diffusion
- social network data
- social capital
- community formation
- social network services
- sentiment analysis
- information flow
- social systems
- online learning communities
- social support
- social computing
- link prediction
- public opinion
- social dynamics
- web communities
- social learning
- low income
- collective intelligence
- social networking sites