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Search engine marketing is not all gold: Insights from Twitter and SEOClerks.
Reema Aswani
Arpan Kumar Kar
P. Vigneswara Ilavarasan
Yogesh Kumar Dwivedi
Published in:
Int. J. Inf. Manag. (2018)
Keyphrases
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search engine marketing
social media
long tail
online marketing
online social networks
search engine optimization
marketing strategies
social networks
social networking
data mining
website
user generated content
life cycle
social networking sites
online advertising
social relationships