Green Marketing and Sustainable Development: A Statistical Survey on Ikea Customers' Perception.
Pierlugi PassaroPaola PerchinunnoDario Antonio SchironePublished in: ICCSA (3) (2015)
Keyphrases
- sustainable development
- customer relationship management
- marketing strategies
- customer behavior
- public libraries
- environmental protection
- potential customers
- economic development
- consumer behavior
- evaluation model
- direct marketing
- purchasing behavior
- marketing campaigns
- customer service
- customer support
- data mining
- data collection
- water resources
- resource utilization
- customer satisfaction
- low carbon
- literature review