Factors Influencing Clicking of Banner Ads on the WWW.

Published in: Cyberpsychology Behav. Soc. Netw. (2003)

Keyphrases

factors influencing
banner ads
factors affecting
internet advertising
website
web pages
grounded theory
world wide web
information resources
data sets
expert systems
online advertising
case study
information systems
learning algorithm
internet shopping
real world