The Application of Data Mining for Direct Marketing.
Purushottam R. PatilPravin RevankarPrashant JoshiPublished in: ICETET (2009)
Keyphrases
- application of data mining
- direct marketing
- data mining
- marketing strategies
- web mining
- data mining applications
- database marketing
- web usage mining
- database technology
- data mining techniques
- information systems
- data mining algorithms
- machine learning
- association rules
- website
- data processing
- databases
- association rule mining
- information retrieval
- data mining methods
- customer satisfaction
- business intelligence
- web documents
- data warehouse
- management system
- knowledge discovery
- real world