Analysing Iconic Consumer Brand Weblogs.

Suresh C. Sood Arch Woodside Ken Miller

Published in: AAAI Spring Symposium: Computational Approaches to Analyzing Weblogs (2006)

Keyphrases

electronic commerce
online shopping
blog entries
consumer behavior
machine learning
online communities
brand image
purchase intention
purchase behavior
opinion mining
decision making
information diffusion
supply chain
expert systems
multi agent
decision trees
knowledge base