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E-Marketing Strategies for Islamic Banking: A Case Based Study.

Ahmad RoumiehLalit GargVipul GuptaGurparkash Singh
Published in: J. Glob. Inf. Manag. (2018)
Keyphrases
  • marketing strategies
  • case based reasoning
  • information systems
  • real time
  • decision making
  • knowledge base
  • case study
  • study proposes
  • consumer behavior