On Data Mining for Direct Marketing.
Chuangxin OuChunnian LiuJiajing HuangNing ZhongPublished in: RSFDGrC (2003)
Keyphrases
- direct marketing
- data mining
- data mining applications
- marketing strategies
- database marketing
- knowledge discovery
- data mining methods
- data analysis
- data mining techniques
- data processing
- customer relationship management
- decision support
- database technology
- information retrieval
- machine learning
- object oriented
- business intelligence
- cluster analysis
- case study
- data sets