What Should Businesses Know About Social Media Analytics?
Gohar KhanStuart DillonPublished in: ACIS (2019)
Keyphrases
- social media
- big data
- social media platforms
- big data analytics
- business analytics
- business organizations
- social networking
- social networks
- electronic commerce
- e government
- social media data
- business models
- business intelligence
- database
- social media sites
- online social networks
- public opinion
- real world events
- business decisions
- electronic business
- social web
- user generated content
- learning analytics
- electronic markets
- social networking sites
- data processing
- business applications
- data management
- data analysis
- information retrieval
- databases