The Effects of Subjective Norm on the Intention to Use Social Media Networks: An Exploratory Study Using PLS-SEM and Machine Learning Approach.
Barween Al KurdiMuhammad AlshuridehMohammed T. NuseirAhmad AburayyaSaid A. SalloumPublished in: AMLTA (2021)
Keyphrases
- social media
- machine learning
- subjective norm
- social networks
- perceived risk
- negative impact
- perceived usefulness
- service quality
- actual usage
- partial least squares
- network structure
- social networking
- user acceptance
- information technology
- learning algorithm
- early stage
- ls svm
- social interaction
- positive effects
- technology adoption
- social network analysis
- mobile phone