Using Fuzzy Set Theory to Assess Country-of-Origin Effects on the Formation of Product Attitude.
Kris BrijsKoen VanhoofTom BrijsDimitris KarlisPublished in: MDAI (2006)
Keyphrases
- fuzzy set theory
- fuzzy sets
- fuzzy logic
- interval valued fuzzy sets
- rough set theory
- aggregation operators
- possibility theory
- membership degree
- fuzzy numbers
- intuitionistic fuzzy sets
- attitudes toward
- image thresholding
- decision making
- multi criteria decision making
- neural network
- image processing
- benchmark data sets
- data mining
- set theory
- linguistic variables