Whales, Dolphins, or Minnows? Towards the Player Clustering in Free Online Games Based on Purchasing Behavior via Data Mining Technique.
Wanshan YangGemeng YangTing HuangLijun ChenYoujian Eugene LiuPublished in: IEEE BigData (2018)
Keyphrases
- cluster analysis
- data mining techniques
- online game
- multi player
- data warehouse
- data mining
- clustering algorithm
- k means
- clustering method
- purchasing behavior
- association rules
- clustering analysis
- unsupervised learning
- online gaming
- association rule mining
- apriori algorithm
- data mining applications
- role playing game
- educational games
- distributed data mining
- historical data
- data mining technology
- game play
- virtual communities
- social networks