Limitless personalisation: the role of Big Data in unveiling service opportunities.
Tommaso BuganzaDaniel TrabucchiElena PellizzoniPublished in: Technol. Anal. Strateg. Manag. (2020)
Keyphrases
- big data
- cloud computing
- data analysis
- data intensive
- big data analytics
- business intelligence
- data management
- high volume
- vast amounts of data
- social media
- data processing
- massive data
- unstructured data
- service providers
- data visualization
- huge data
- data warehousing
- management system
- mobile learning
- knowledge discovery
- service quality
- data science
- web services
- information processing
- database
- social computing
- data driven decision making
- decision makers
- data warehouse
- mobile devices
- case study
- metadata
- social networks