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Dynamic pricing in the presence of reference price effect and consumer strategic behaviour.
Kehong Chen
Yong Zha
Layth C. Alwan
Lu Zhang
Published in:
Int. J. Prod. Res. (2020)
Keyphrases
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dynamic pricing
pricing strategies
revenue management
inventory control
pricing model
supply chain management
learning curve
case study
market conditions
decision making
optimal pricing
knowledge management
electronic commerce