Modeling Users' Contextualized Page-wise Feedback for Click-Through Rate Prediction in E-commerce Search.
Zhifang FanDan OuYulong GuBairan FuXiang LiWentian BaoXin-Yu DaiXiaoyi ZengTao ZhuangQingwen LiuPublished in: WSDM (2022)
Keyphrases
- user studies
- query formulation
- search behavior
- product search
- search algorithm
- click through rate
- website
- click logs
- sponsored search
- information seeking
- faceted search
- query suggestion
- information access
- click models
- internet search engines
- recommender systems
- web pages
- helping users
- user feedback
- click prediction
- information overload
- search engine
- user satisfaction
- search queries
- search strategies
- search strategy
- user interaction
- web search
- end users
- user interface
- online advertising
- implicit feedback
- information resources
- user clicks
- user behavior
- behavioral targeting