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Integrating operations and marketing decisions to manage perishability risks with target minimum remaining shelf-life available to consumers.
Nitesh Kumar Singh
Thyagaraj S. Kuthambalayan
Published in:
Comput. Ind. Eng. (2022)
Keyphrases
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decision making
consumer behavior
decision makers
purchasing behavior
website
data mining
marketing strategies
long term
social media
target tracking
risk analysis
marketing campaigns
decision process
minimum cost
moving target
data mining technology