A Simulation Model Using Transaction Cost Economics to Analyze the Impact of Social Media on Online Shopping.
Apratim MukherjeeShrabastee BanerjeeSomprakash BandyopadhyayPublished in: SocInfo (2012)
Keyphrases
- simulation model
- online shopping
- social media
- agent based simulation
- simulation models
- discrete event
- online consumer
- mathematical model
- customer satisfaction
- consumer behavior
- simulation environment
- simulation tool
- service quality
- social networking
- personal information
- shopping behavior
- transaction cost economics
- transaction costs
- multi agent
- social networks
- online social networks
- case study
- information systems