Machine learning based approach for exploring online shopping behavior and preferences with eye tracking.
Zhenyao LiuWei-Chang YehKe-Yun LinChia-Sheng LinChuan-Yu ChangPublished in: Comput. Sci. Inf. Syst. (2024)
Keyphrases
- eye tracking
- shopping behavior
- machine learning
- online shopping
- human computer interaction
- eye movements
- visual attention
- eye tracking data
- eye tracker
- satisfaction degree
- eye gaze
- multiple criteria
- real time
- user preferences
- eye tracking technology
- gaze estimation
- artificial intelligence
- product quality
- visual search
- electronic commerce
- recommender systems