Uncanny Valley Effects on Chatbot Trust, Purchase Intention, and Adoption Intention in the Context of E-Commerce: The Moderating Role of Avatar Familiarity.
Stephen Wonchul SongMincheol ShinPublished in: Int. J. Hum. Comput. Interact. (2024)
Keyphrases
- theoretical and practical implications
- perceived risk
- purchase intention
- negative impact
- online shopping
- technology acceptance
- survey data
- continuance intention
- theory of planned behavior
- information systems
- product quality
- perceived usefulness
- online stores
- electronic commerce
- e government
- social influence
- user acceptance
- virtual communities
- subjective norm
- case study
- structural equation modeling
- technology adoption
- context dependent
- behavioral intention
- social networks