Intuition, risk, and the formation of online trust.

M. Mahdi Roghanizad Derrick J. Neufeld

Published in: Comput. Hum. Behav. (2015)

Keyphrases

online learning
virtual communities
minimum risk
risk management
perceived risk
website design
search engine
multi agent systems
risk assessment
risk analysis
trust management
reputation management
online banking
online marketplaces
consumer trust