Omni-channel customer management processes in retail: An exploratory study on fulfillment-related options.
Johannes WollenburgAndreas HolzapfelAlexander H. HübnerPublished in: Logist. Res. (2019)
Keyphrases
- customer behavior
- decision making
- process management
- knowledge management
- data management
- information management
- customer relationship management
- electronic commerce
- supply chain
- information systems
- software engineering
- management system
- process model
- communication channels
- network management
- customer service
- point of sale
- information technology infrastructure