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Measuring the effectiveness of multi-channel marketing campaigns using online chatter.

Haggai RoitmanGilad BarkaiDavid KonopnickiAya Soffer
Published in: WWW (Companion Volume) (2014)
Keyphrases
  • multi channel
  • marketing campaigns
  • anti aliasing
  • single channel
  • databases
  • decision trees
  • information retrieval
  • feature extraction
  • management system
  • response time
  • wireless mesh networks