Case study: longitudinal comparative analysis for analyzing user behavior.
Jhilmil JainSusan J. BoycePublished in: CHI Extended Abstracts (2012)
Keyphrases
- user behavior
- comparative analysis
- case study
- user interaction
- user experience
- user preferences
- online advertising
- user actions
- semi quantitative
- log analysis
- implicit feedback
- user behavior patterns
- web usage mining
- user interests
- individual user
- web browsing
- user activities
- user browsing
- user intent
- user sessions
- data mining
- search engine