Cooperative advertising and pricing in an O2O supply chain with buy-online-and-pick-up-in-store.
Mengli LiXumei ZhangBin DanPublished in: Int. Trans. Oper. Res. (2021)
Keyphrases
- supply chain
- cooperative
- uncertain demand
- revenue sharing
- supply chain management
- pricing strategies
- pricing schemes
- pricing model
- inventory management
- inventory control
- bullwhip effect
- lead time
- operating costs
- supplier selection
- demand uncertainty
- pricing mechanism
- service level
- inventory policy
- quantity discount
- decision making
- distribution centers
- multi agent systems
- stackelberg game
- shopping behavior
- dynamic pricing
- internet marketing