Publisher click fraud in the pay-per-click advertising market: Incentives and consequences.
Xiarong LiYong LiuDaniel ZengPublished in: ISI (2011)
Keyphrases
- pay per click
- search advertising
- sponsored search
- search engine
- search engine marketing
- click prediction
- online advertising
- display advertising
- user behavior
- internet search engines
- contextual advertising
- fraud detection
- direct marketing
- anomaly detection
- behavioral targeting
- negative consequences
- data mining techniques
- keywords
- information retrieval
- long tail
- data mining applications
- data mining