Analytic Hierarchy Process (AHP) Approach for Selecting Mobile Service Category (Consumers' Preferences).
Shahrokh NikouJózsef MezeiHarry BouwmanPublished in: ICMB (2011)
Keyphrases
- analytic hierarchy process
- mobile services
- multiple criteria
- decision making
- fuzzy analytic hierarchy process
- decision makers
- evaluation model
- evaluation method
- multi criteria decision making
- analytical hierarchy process
- mobile devices
- multi criteria
- user experience
- mobile users
- group decision making
- mobile applications
- core competence
- fuzzy comprehensive evaluation
- ahp method
- logistics industry
- information services
- multi attribute
- decision problems
- judgment matrix
- mobile learning
- mobile technologies
- intuitionistic fuzzy
- fuzzy theory
- user preferences
- pairwise comparison
- user profiles
- expert systems