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Rule Based Preferential Context Sharing in Location Aware Mobile Advertising.

Vikash KumarJoachim ZeissMarco Happenhofer
Published in: MobiWIS (2013)
Keyphrases
  • location aware
  • mobile advertising
  • context aware
  • location based services
  • expert systems
  • mobile devices
  • location information
  • search engine
  • user preferences
  • mobile computing
  • wifi